UFC’s White House spectacle led to losses of around $30m, company reveals

TKO Group Holdings revealed that the UFC's Freedom 250 event, a lavish invitation-only card held at the White House, cost the company approximately $30 million. Despite the significant financial loss, the event attracted 8.2 million viewers in the United States and around 34 million views worldwide. The disclosure came from TKO Group Holdings, UFC's parent company.