USMNT-Bosnia soars past previous viewership highs in preliminary tally

The USMNT's FIFA World Cup 2026 round of 32 match against Bosnia & Herzegovina on July 1, 2026 averaged a preliminary Nielsen audience of 24.43 million viewers on FOX, making it the largest audience ever for a soccer match on U.S. English-language television. This surpassed the previous record of 22.32 million set by the 2015 Women's World Cup Final (USA vs Japan) and the men's World Cup high of 18.04 million set earlier in this tournament for the USMNT opener against Paraguay. The match additionally averaged 9.1 million viewers on Telemundo, combining linear and streaming audiences.