Vitality ends relationship with cricket’s T20 Blast

Vitality has ended its title sponsorship of the T20 Blast, scaling back its involvement with English cricket after backing the competition since 2018. The health and life insurance firm cited increasing competition from The Hundred as a factor, and will also reduce its role as sponsor of England's home international T20 series. However, Vitality will remain a partner of the England and Wales Cricket Board and continue as back-of-shirt sponsor for England's Test, ODI, and T20 teams.