
What are the sports impacted by the Saudi PIF's new strategy?
Saudi Arabia's Public Investment Fund (PIF) has outlined a new strategy that is set to impact multiple sports globally, reflecting the kingdom's broader ambitions in sports investment and soft power. The PIF has already made significant inroads into football, golf, tennis, boxing, and motorsport, among others, through high-profile acquisitions and tournament sponsorships. The new strategy is expected to further define which sports will receive continued or increased investment as Saudi Arabia cements its position as a major player in global sports.
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