What return on investment can WorldTour cycling sponsors expect in 2026?

Visma-Lease a Bike, set to win the Giro d'Italia with Jonas Vingegaard for their third Grand Tour victory in four races, is currently without a main title sponsor for 2026 despite title sponsorship typically accounting for 75% of team revenue. The team remains confident in securing new partners, pointing to Visma's own success story: since joining in 2019, the Norwegian software company's revenues more than doubled to nearly €3 billion. Danish IT firm Netcompany recently agreed to a €100 million deal over five years, joining major brands like Lidl, Red Bull, and Decathlon who have recently entered WorldTour cycling.