Why F1 still owns only one grand prix

Formula 1 has extended the Las Vegas Grand Prix contract through 2037, cementing it as one of the championship's flagship events. Despite Liberty Media successfully promoting the race themselves — breaking decades of commercial precedent — F1 still directly promotes only one grand prix across its 24-race calendar, nearly four years after the model was introduced. The article, published August 4, 2026, examines why F1 has not expanded its direct-promotion model to other races on the schedule.