Why Naoya Inoue vs Junto Nakatani is bigger than you could possibly imagine

Naoya Inoue and Junto Nakatani are set to clash in an undisputed title fight described by journalist Steve Bunce as a generational bout. The all-Japanese matchup is being hailed as potentially the biggest fight in boxing right now that does not directly involve fighters from the US or UK. The contest represents a landmark moment for boxing outside of its traditional Western powerbase.