Why so many pink cleats are on players' feet at the World Cup

Pink cleats have become a dominant footwear trend at the 2026 FIFA World Cup, with numerous players across teams choosing to wear the color on the pitch. The prevalence of pink boots has made the shade a defining aesthetic feature of the tournament's footwear landscape. The Sporting News examined the reasons behind why so many players have gravitated toward pink cleats at this edition of the World Cup.