Women’s sports is booming. The LPGA is finally figuring out how to be a part of it

The LPGA has made significant strides under new commissioner Craig Kessler, a 41-year-old former McKinsey consultant who took over roughly a year ago. A key achievement has been securing live television coverage for all LPGA tournaments for the first time in the league's 75-year history, ending the era of tape-delay broadcasts. Kessler has also reinvigorated players, secured landmark sponsorship deals, and is working to revamp the tour's schedule as women's sports experiences a broader boom.