World Athletics Ultimate Championship: Coe rolled the dic...

The inaugural World Athletics Ultimate Championship, held in Budapest and described as the sport's richest prize event, was conceived by World Athletics president Seb Coe and CEO Jon Ridgeon as a biennial competition designed to boost athletics and athlete earnings. British athlete Georgia Hunter Bell competed in the women's 1,500m final, having already claimed European, Commonwealth, and world indoor titles in her most successful season. The first-place prize of $150,000 underscores the tournament's ambition to be a financial game-changer for track and field stars.