World Rugby and IMG announce strategic media rights partnership to accelerate global growth

World Rugby and global sports marketing agency IMG have announced a long-term media rights partnership aimed at accelerating rugby's growth in the United States and worldwide. The agreement tasks IMG with helping World Rugby develop a media and market strategy ahead of the Men's and Women's Rugby World Cups scheduled for 2031 and 2033 respectively. The partnership is designed to expand the sport's global commercial and broadcast footprint in the lead-up to those major tournaments.