Zooming In: The IP Infrastructure Behind the Business of Sports

This article examines the intellectual property infrastructure that underpins the modern sports business, exploring how leagues, teams, and athletes protect their brands, logos, and content through IP law. It likely covers topics such as trademark registration, broadcasting rights, and licensing agreements that generate significant revenue streams across major sports organizations. The piece highlights the growing importance of IP strategy as sports entities expand into digital media, merchandise, and global markets.