Zuffa Boxing’s Business Model Is Already Shifting

Six months after its launch, Zuffa Boxing's business model is shifting away from its original goal of creating a UFC-style organized boxing league, as its events have largely become co-promoted fights. One of its first major signings, Conor Benn, is set to fight Ryan Garcia for the WBC welterweight title on September 12, in an event co-promoted alongside Oscar De La Hoya's Golden Boy Promotions and streamed on Paramount+. Zuffa Boxing operates under the TKO umbrella, though TKO only holds a 40% stake, with Saudi Arabian entertainment company Sela owning the remaining 60%.